Let’s Movie Party!
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Have you ever thought of watching a movie with your favorite KOL at home, just like a fan meeting? Apart from having real-time interaction with KOL, you can find friends who like you online. Also, by sharing your interests and taste, you can get your community and make the first step to becoming a KOL. MOVIE PARTY ON HAMI gives everyone a chance to hold their movie party and got a profit. It makes watching the movie at home like chatting with friends that differ from watching in the theater.
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🎬Thousands of authorized videos on HamiVideo, bringing the best movie theater experience. |
AchievementThe concept was proposed on August 31, 2017.
In the end, the case was not adopted for reasons of feasibility and funding. However, Facebook made a similar function called Watch Party in July 2018; Netflix made a plugin, Netflix Party, for watching together in March 2022. There’s the possibility for improving the development of an Online Video Platform. |
Design team (2 members)UI design、Ideate：Ho Shiau. (Me)
Researcher：Chen Pei. |
Delivery①Ideate
②Concept ③Mockup ④Prototype |
An Entire Online Theater to You & KOL
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We will invite well-known KOL and Youtuber for different movie themes monthly, enjoying online theater with limits on the number of people. Fans can discuss with KOL in the same studio, and see others’ text messages in the live chat room (you can close it whenever you want.) It's like a one-on-one movie date with your favorite KOL, experiencing a new movie journey.
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Above Image provided from “Extra Churros,” Stickers provided from Line store.
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Explore the community with similar taste Recommend what to watch for the weekend through the list of your similar users by the system, and you can also explore and follow people who share similar tastes or meet different netizens in the theater. Make your homepage personal, choosing the video without thinking.
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Manage video library and become the influencer. Everyone has different views on movies, drama, and anime. You can follow others and share your opinion to make an influence. You are not just an audience; everyone is somebody.
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Are you ready for the movie?
Origin
90% of subscribers had watched the pirated video. We are not the content provider, lacking the exclusive video to make profits. Therefore, we believe that gathering KOL and hobbyists on HamiVideo with the power of authorized video and community could create another sort of uniqueness, increase users' stickiness, generate a new type of viewing habits, and change to increase the revenue by subscribers and limited tickets.
Concept
👨🏻💻
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👩🏻🎤
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🎬
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Gathering 1 Customer, 2 KOL, 3 Supplier to HamiVideo. Watching the movie
with KOL as a crowd-puller, users could find netizens who suit their tastes and gradually form a Film Community, then build a unique culture in which users buy online tickets, viewing with KOL and friends.
with KOL as a crowd-puller, users could find netizens who suit their tastes and gradually form a Film Community, then build a unique culture in which users buy online tickets, viewing with KOL and friends.
Profit Model
The profit of the authorized video is split between the OTT and Content Provider now. However, the essence of “watching movies together” or “recommendations from the echo chamber” is to promote the content by people, so the more powerful
the influencer is, the more subscribers will watch it. Therefore, it’s necessary to change the profit-splitting system among OTT, KOL, and Content Provider (see the chart below as the mode of Watching Together.) Except for rebuilding the profit- splitting system, we have to establish the system of self-media cultivating and the fee of Watching Together mode
the influencer is, the more subscribers will watch it. Therefore, it’s necessary to change the profit-splitting system among OTT, KOL, and Content Provider (see the chart below as the mode of Watching Together.) Except for rebuilding the profit- splitting system, we have to establish the system of self-media cultivating and the fee of Watching Together mode
Cash Flow: Subscribers paid to OTT, and split the profit to KOL and Content Providers.
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Expected Result
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The Obstacle of the future
The sales model of online copyrights is B2C now, while live streaming is sort of Multiple-View-Sync with the mode of B2C2C. There are no cases for reference. We discussed the concept with our Content Providers, Vie Vision Pictures, in July of this year and come to a preliminary agreement that we could follow HamiVideo's previous license agreement. If the concept is commercialized later, it has to be decided whether should have a new agreement with Content Provider.
Movie Party On HamiVideo
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Ⓒ HO SHIAU 2022
